Privacy policy

Information We Collect

Muscleora collects several categories of personal information to operate our online store, process orders, communicate with customers, and improve our services. The categories of information we collect include:

Information You Provide Directly

When you place an order, create an account, contact customer support, subscribe to our newsletter, or otherwise interact with our website, you may provide:

  • Identifiers: Name, email address, postal address, phone number, and account credentials
  • Order and Payment Information: Shipping and billing addresses, purchase history, order details, and payment method details (processed securely by our payment service provider)
  • Communication Data: Information you provide when contacting customer support, completing surveys, participating in promotions, or communicating with us
  • Marketing Preferences: Newsletter subscriptions and communication preferences

Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information through cookies, analytics tools, server logs, and similar technologies:

  • Device and Browser Information: IP address, browser type and version, operating system, device identifiers, screen resolution, and language settings
  • Usage Data: Pages visited, time spent on pages, navigation paths, referral sources, search terms used on our site, clicks, and browsing behavior
  • Session Information: Session duration, shopping cart activity, and interaction with website features
  • Location Data: General geographic location inferred from IP address

Information from Third Parties

We may receive information about you from service providers that help us operate our business, including payment processors, shipping carriers, analytics providers, and marketing platforms. This information helps us verify transactions, coordinate deliveries, prevent fraud, and improve our services.

How We Use Your Information

Muscleora uses the personal information we collect for the following business purposes:

Order Processing and Fulfillment

  • Processing and completing your purchases
  • Verifying payment information and preventing fraudulent transactions
  • Preparing, packaging, and shipping your orders
  • Coordinating delivery with shipping carriers (standard delivery is 3-5 working days; shipping within the United States is FREE)
  • Processing returns and exchanges in accordance with our 30-day return policy
  • Maintaining accurate order records and transaction history

Customer Communication

  • Sending order confirmations, shipping notifications, and delivery updates
  • Responding to customer support inquiries and requests
  • Providing account-related notifications and service updates
  • Sending newsletters, promotional offers, and marketing communications (with your consent, where required)
  • Notifying you of changes to our policies, terms, or services

Website Operation and Improvement

  • Operating, maintaining, and securing our website and services
  • Personalizing your shopping experience and remembering your preferences
  • Analyzing website traffic, usage patterns, and customer behavior
  • Improving website functionality, navigation, and performance
  • Testing new features and optimizing product offerings
  • Troubleshooting technical issues and maintaining system security

Legal and Security Purposes

  • Preventing, detecting, and investigating fraud, security breaches, and prohibited activities
  • Complying with legal obligations, regulations, and law enforcement requests
  • Enforcing our Terms of Service and other policies
  • Protecting the rights, property, and safety of Muscleora, our customers, and others
  • Resolving disputes and enforcing agreements

How We Share Your Information

Muscleora does not sell your personal information to third parties. We share personal information only with trusted service providers and partners who help us operate our business, and only to the extent necessary for those purposes:

Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • E-commerce Platform: Our website is hosted on Shopify, which provides us with the online e-commerce platform and infrastructure. Shopify processes and stores your information according to its own privacy policy.
  • Payment Processors: Secure third-party payment processors handle payment card information and transaction processing. We do not directly store complete payment card numbers on our servers.
  • Shipping and Fulfillment: Shipping carriers and logistics providers receive delivery addresses and contact information necessary to fulfill and deliver your orders.
  • Analytics Providers: We use analytics services to understand website traffic, user behavior, and performance metrics, helping us improve our services.
  • Marketing and Communication Tools: Email service providers, advertising platforms, and customer relationship management systems help us communicate with customers and conduct marketing activities.
  • Customer Support: Support platforms and tools assist us in responding to customer inquiries and managing customer relationships.

These service providers are contractually required to protect your information, use it only for the purposes we specify, and maintain appropriate security measures.

Business Transfers

If Muscleora is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information when required by law, legal process, litigation, or government request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with applicable laws and regulations.

Cookies and Tracking Technologies

Muscleora uses cookies, web beacons, pixels, and similar tracking technologies to enhance website functionality, personalize your experience, analyze usage, and support marketing efforts.

Types of Cookies We Use

  • Essential Cookies: Necessary for basic website operation, including shopping cart functionality, secure login, and session management. These cookies are required for the website to function properly.
  • Performance and Analytics Cookies: Collect information about how visitors use our website, including pages visited, time spent on pages, and navigation paths. This helps us understand user behavior and improve website performance.
  • Functionality Cookies: Remember your preferences, settings, and past interactions to provide a more personalized experience.
  • Marketing and Advertising Cookies: Track your browsing activity across websites to deliver targeted advertisements and measure the effectiveness of marketing campaigns.

Managing Cookies

Most web browsers allow you to control cookies through browser settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set. However, if you disable or refuse cookies, some features of our website may not function properly, and you may not be able to complete purchases or use certain services.

You can learn more about managing cookies and adjust your preferences through your browser's help documentation. To opt out of interest-based advertising, you may visit the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry-wide standard for recognizing or responding to DNT signals. Our website does not currently respond to DNT browser signals, but we provide you with choices about data collection and use as described in this Privacy Policy.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.

Categories of Personal Information Collected

Over the past 12 months, Muscleora has collected the following categories of personal information from California consumers:

  • Identifiers: Name, email address, postal address, phone number, IP address, and online identifiers
  • Commercial Information: Purchase history, order details, product interests, and shopping behavior
  • Internet or Network Activity: Browsing history, search history, website interactions, and information regarding interaction with our website and advertisements
  • Geolocation Data: General location inferred from IP address
  • Inferences: Preferences, interests, and behavior patterns derived from the information above

Your California Consumer Rights

As a California resident, you have the right to:

  • Right to Know: Request that we disclose what personal information we have collected, used, disclosed, and sold about you over the past 12 months, including the categories of information, sources, purposes, and third parties with whom it was shared.
  • Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions (such as information necessary to complete transactions, detect security incidents, comply with legal obligations, or exercise free speech rights).
  • Right to Correct: Request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing: Object to the sale or sharing of your personal information for cross-context behavioral advertising (see "Do Not Sell or Share My Personal Information" below).
  • Right to Limit Use of Sensitive Personal Information: Request that we limit the use of sensitive personal information to purposes permitted by law (we do not collect or use sensitive personal information beyond what is reasonably necessary to provide our services).
  • Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment, such as being denied goods or services, charged different prices, or receiving a different level of service.

Do Not Sell or Share My Personal Information

Muscleora does not sell personal information in exchange for monetary compensation. However, under California law, "sharing" personal information for cross-context behavioral advertising (such as targeted advertising based on your activity across different websites) may be considered a "sale" or "share."

We may share certain identifiers and internet activity information with advertising and analytics partners to deliver targeted advertisements and measure campaign effectiveness. If you wish to opt out of this sharing, you have the right to do so.

To exercise your right to opt out of the sale or sharing of your personal information:

  • Contact us using the information provided in the "How to Exercise Your Privacy Rights" section below
  • Adjust your cookie preferences through your browser settings to block third-party advertising cookies
  • Use industry opt-out tools such as the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices

We do not have actual knowledge that we sell or share personal information of consumers under 16 years of age.

How to Exercise Your Privacy Rights

To exercise your California privacy rights or submit a general privacy request, you may contact us using any of the following methods:

  • Email: content@muscleora.shop
  • Phone: 5055161194
  • Mail: Muscleora, 16828 Berendo Ave, Akron, OH 44313, United States

Verification Process

To protect your privacy and security, we must verify your identity before responding to requests to know, delete, or correct personal information. When you submit a request, we will ask you to provide identifying information (such as your name, email address, and order details) that matches information we have on file. The information you provide will be used only to verify your identity and will not be used for any other purpose.

For requests to delete personal information, we may require additional verification steps to ensure the legitimacy of the request. If we cannot verify your identity with the information provided, we may request additional information, but only to the extent reasonably necessary to verify your identity.

Authorized Agents

California residents may designate an authorized agent to submit privacy requests on their behalf. If you use an authorized agent, we will require written proof of the agent's authority (such as a valid power of attorney or signed authorization) and may also require you to verify your identity directly with us and confirm that you authorized the agent to act on your behalf.

Response Timing

We will acknowledge receipt of your request within 10 business days and respond substantively within 45 days of receiving a verifiable request. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

Data Retention

Muscleora retains personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

Specific retention periods depend on the type of information and the purpose for which it is used:

  • Order and Transaction Data: Retained for as long as necessary to fulfill orders, process returns (30-day return policy), maintain transaction records for accounting and tax purposes, and comply with legal and regulatory requirements (typically 7 years or longer as required by law).
  • Account Information: Retained for as long as your account is active, plus a reasonable period thereafter to accommodate potential re-activation or legal requirements.
  • Marketing Communications: Retained until you unsubscribe or request deletion, after which we will retain only the minimum information necessary to honor your opt-out request.
  • Analytics and Usage Data: Typically aggregated, anonymized, or deleted after a reasonable period (generally 24-36 months unless longer retention is necessary for business purposes).
  • Customer Support Records: Retained for a reasonable period to provide ongoing support, resolve disputes, and improve our services.

When personal information is no longer needed for these purposes, we will securely delete, destroy, or anonymize it in accordance with our data retention and deletion policies.

Data Security

Muscleora takes the security of your personal information seriously and implements reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.

Our security measures include:

  • Secure encryption protocols (SSL/TLS) to protect data transmitted between your browser and our website
  • Secure hosting infrastructure provided by Shopify with industry-standard security practices
  • Payment information processed by PCI-DSS compliant third-party payment processors; we do not store complete payment card numbers on our servers
  • Access controls limiting employee and service provider access to personal information on a need-to-know basis
  • Regular security assessments, monitoring, and updates to address potential vulnerabilities
  • Employee training on data privacy and security best practices

While we strive to protect your personal information, no method of transmission over the internet or